Marketing · Beginner
Brand Positioning Essentials
Find the one idea your market will remember you for, then say it the same way everywhere.
CATALOGUE
All courses.
24 courses · prices in USD · lifetime access
Business · Intermediate
Launching a One-Person Business
A ninety-day plan for going from idea to first paying customers without quitting your job or raising money.
Data & AI · Intermediate
Practical Data Analysis with Spreadsheets & AI
Clean, analyse and present business data in Google Sheets or Excel, with AI assistants doing the tedious parts.
Data & AI · Beginner
AI Automation Without Code
Turn repetitive office tasks into reliable AI-assisted workflows, with checks that keep a person in control.
Marketing · Beginner
Content Marketing That Earns Trust
Plan, write and distribute genuinely useful content that a small team can sustain, and measure whether it builds trust and brings in customers.
Marketing · Intermediate
Email Marketing That Converts
Build a permission-based list, write emails people want to click, improve inbox placement and measure what actually earns revenue.
Marketing · Beginner
Paid Social Ads from Zero
Launch, measure and scale your first campaigns on Meta and TikTok, and learn to tell the profitable ones from the rest, on a budget under 1,000 dollars a month.
Design · Intermediate
Presentation Design That Persuades
Build decks that lead an audience to one clear decision, with a storyline, slides and charts that make the point for you.
Business · Intermediate
Sales Conversations for Founders
Run honest, structured sales conversations that help the right buyers decide, from first contact to signed deal, handover and referral.
Data & AI · Intermediate
SQL for Business Analysis
Write, check and explain the SQL behind everyday business questions, from monthly revenue to retention cohorts.
Business · Beginner
Bookkeeping & Cash Flow for Small Businesses
Set up simple, reliable books, read your own numbers with confidence and spot cash shortfalls weeks before they arrive.
Writing · Beginner
Business Storytelling
Find, shape and tell true stories that help colleagues, customers and investors understand and remember your point.
Writing · Beginner
Clear Business Writing
Write emails, memos and documents that busy people read once, understand and act on.
Business · Beginner
Customer Retention for Small Businesses
Keep more of the customers you already have with simple maths, a better first month, honest listening and fair, respectful programmes.
Productivity · Beginner
Deep Work Operating System
Design a week built around three to four hours of focused work a day, and defend it from everything else.
Design · Beginner
Figma for Non-Designers
Produce clean mockups, social graphics and simple prototypes yourself, without waiting for a designer.
Marketing · Intermediate
Google Ads for Small Businesses
Build, measure and improve profitable Google search campaigns on a small-business budget, without handing control to guesswork or to automation you do not understand.
Productivity · Beginner
Personal Knowledge System: Notes That Turn Into Work
Capture ideas in one place, organise them by what you are working on, and turn your notes into drafts, decisions and presentations with a short weekly routine.
Business · Intermediate
Pricing & Negotiation for Freelancers
Stop charging by the hour, price on value, and hold your rate in the conversations that matter.
Productivity · Intermediate
Project Management for Small Teams
Run projects with a clear purpose and a realistic schedule, using just enough process for a team of three to fifteen people.
Marketing · Beginner
SEO Fundamentals for Small Websites
Learn the search basics that genuinely move the needle for a small business site, using free tools and a few focused hours a week.
Design · Beginner
UX Basics: From Research to Prototype
Go from a fuzzy idea to a tested, clickable prototype in one structured project, without guessing what users need.
Design · Beginner
Visual Identity Basics: Logo, Colour and Type
Build a simple, consistent visual identity for a small business, from brand attributes to a logo, an accessible palette, a type system and a one-page guide.
Writing · Advanced
Writing That Sells: Landing Pages & Email
Write the two assets that convert attention into revenue, with a research-first method and a way to measure what works.