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Practical, free articles from the course team. Each one stands on its own and links to the course that goes deeper.Marketing
How to Write a Positioning Statement: Template and Example
Write a clear positioning statement with a fill-in template, a worked example and a five-point test to check your draft before it shapes your marketing.
Read the guide →7 min readSEO Checklist for a New Small Business Website
A practical SEO launch checklist for small business websites: indexing, titles, internal links, Search Console and Core Web Vitals, in the order to do them.
Read the guide →Design
Colour Contrast for Accessible Websites: A WCAG 2.2 Guide
Learn the WCAG 2.2 colour contrast ratios for text and interface elements, how to check them with free tools and how to fix the most common failures.
Read the guide →7 min readHow to Run a Five-Person Usability Test, Step by Step
Plan, run and analyse a moderated usability test with five participants: realistic tasks, a moderator script, neutral facilitation and prioritised findings.
Read the guide →Business
How to Set Your Freelance Rate: The Floor-Rate Method
Calculate a freelance hourly floor from your income needs, tax, costs and real billable hours, with a worked example, then turn it into the rate you quote.
Read the guide →7 min readHow to Build a 13-Week Cash Flow Forecast (With Example)
Build a 13-week cash flow forecast step by step: set up the sheet, place receipts and payments in the right week, set a cash buffer and act on gaps early.
Read the guide →Productivity
Weekly Review Checklist: A 30-Minute Routine to Reset Your Week
A practical 30-minute weekly review: clear your inboxes, check last week’s numbers, choose next week’s outcomes and protect focus time. Checklist included.
Read the guide →7 min readHow to Write a One-Page Project Brief (Template and Example)
Write a one-page project brief everyone agrees on before work starts: the eight sections, a fill-in template, a worked example and the most common pitfalls.
Read the guide →Data & AI
XLOOKUP vs VLOOKUP vs INDEX/MATCH: Which Lookup Should You Use?
XLOOKUP, VLOOKUP and INDEX/MATCH compared for Excel and Google Sheets: syntax, the approximate-match trap, missing values, duplicates and when to use each.
Read the guide →7 min readHow to Write AI Prompts That Return Structured Output (JSON and Tables)
A vendor-neutral prompt pattern for AI output a spreadsheet or workflow can use: five parts, JSON and table formats, validation, human review and privacy.
Read the guide →Writing
Bottom Line Up Front (BLUF): How to Write Emails People Act On
How to use bottom line up front (BLUF) in work emails: find your point, lead with it, structure the rest, and learn from three before-and-after rewrites.
Read the guide →7 min readLanding Page Copy Structure: What to Write in Each Section (With Template)
A section-by-section landing page copy structure, from hero to final call to action, with the job of each part and a fill-in template for your first draft.
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