Freelancer Launch Path
Set up, price, sell and communicate like an established independent professional.
- Launching a One-Person Business
- Pricing & Negotiation for Freelancers
- Sales Conversations for Founders
- Clear Business Writing
LEARNING PATHS
Learn in a sequence.
Each path bundles 3–4 courses that build on each other, at a lower price than buying them one by one. You get every course in the path with lifetime access, quizzes and certificates.Marketing Foundations Path
Positioning, search, content and email: the organic marketing system for a small business.
- Brand Positioning Essentials
- SEO Fundamentals for Small Websites
- Content Marketing That Earns Trust
- Email Marketing That Converts
Paid Growth Path
Profitable paid social and search campaigns, and the landing pages they send traffic to.
- Paid Social Ads from Zero
- Google Ads for Small Businesses
- Writing That Sells: Landing Pages & Email
Data-Driven Operator Path
Spreadsheets, SQL and AI automation for people who run the numbers.
- Practical Data Analysis with Spreadsheets & AI
- SQL for Business Analysis
- AI Automation Without Code
Small Business Essentials Path
Money, customers and projects: the operating basics of a small business.
- Bookkeeping & Cash Flow for Small Businesses
- Customer Retention for Small Businesses
- Project Management for Small Teams
Design for Non-Designers Path
Make clear, consistent, usable work without a design degree.
- Figma for Non-Designers
- Visual Identity Basics: Logo, Colour and Type
- UX Basics: From Research to Prototype
- Presentation Design That Persuades
Focused Professional Path
Protect deep work, keep a useful knowledge system and communicate with stories.
- Deep Work Operating System
- Personal Knowledge System: Notes That Turn Into Work
- Business Storytelling
Compare paths
| Path | Courses | Price | Bought separately | |
|---|---|---|---|---|
| Freelancer Launch PathFreelancers and consultants in their first two years, or employees preparing to go independent. | 4 | $249.00 | ||
| Marketing Foundations PathFounders and first marketing hires at small businesses that rely on organic growth. | 4 | $219.00 | ||
| Paid Growth PathOwners and marketers about to spend their first serious budget on ads. | 3 | $199.00 | ||
| Data-Driven Operator PathOperations, finance and marketing people who want to stop waiting for someone else to pull the numbers. | 3 | $259.00 | ||
| Small Business Essentials PathOwners and managers of businesses with up to about twenty people. | 3 | $159.00 | ||
| Design for Non-Designers PathFounders, marketers and product people who produce visual work without a designer on staff. | 4 | $189.00 | ||
| Focused Professional PathKnowledge workers who want more finished work and fewer scattered days. | 3 | $109.00 |