What you will be able to do
- Work out break-even acquisition cost before spending
- Structure, test and scale campaigns on social and search
- Write landing pages and emails matched to each campaign
LEARNING PATH · MARKETING · 3 COURSES
Paid Growth Path
Profitable paid social and search campaigns, and the landing pages they send traffic to.
Learn to test paid social and Google search ads on a modest budget, measure them properly and write landing pages and emails that convert the traffic you pay for.
- 3courses
- 36lessons
- 9h 57mof material
- 3certificates
Who it is for: Owners and marketers about to spend their first serious budget on ads.
The courses, in order
- 1Paid Social Ads from Zero
Launch, measure and scale your first campaigns on Meta and TikTok, and learn to tell the profitable ones from the rest, on a budget under 1,000 dollars a month.
Beginner · 12 lessons · 2h 47m · $99.00 on its own - 2Google Ads for Small Businesses
Build, measure and improve profitable Google search campaigns on a small-business budget, without handing control to guesswork or to automation you do not understand.
Intermediate · 12 lessons · 4h 20m · $89.00 on its own - 3Writing That Sells: Landing Pages & Email
Write the two assets that convert attention into revenue, with a research-first method and a way to measure what works.
Advanced · 12 lessons · 2h 50m · $99.00 on its own