What you will be able to do
- Write a positioning statement and messaging guide the whole team uses
- Plan search-led content and publish on a sustainable calendar
- Grow and segment an email list with a welcome sequence that sells
LEARNING PATH · MARKETING · 4 COURSES
Marketing Foundations Path
Positioning, search, content and email: the organic marketing system for a small business.
Start with a clear position, then build the channels that compound: search, useful content and an email list you own. The four courses share the same positioning work, so each one builds on the last.
- 4courses
- 48lessons
- 14h 34mof material
- 4certificates
Who it is for: Founders and first marketing hires at small businesses that rely on organic growth.
The courses, in order
- 1Brand Positioning Essentials
Find the one idea your market will remember you for, then say it the same way everywhere.
Beginner · 12 lessons · 2h 40m · $79.00 on its own - 2SEO Fundamentals for Small Websites
Learn the search basics that genuinely move the needle for a small business site, using free tools and a few focused hours a week.
Beginner · 12 lessons · 3h 52m · $69.00 on its own - 3Content Marketing That Earns Trust
Plan, write and distribute genuinely useful content that a small team can sustain, and measure whether it builds trust and brings in customers.
Beginner · 12 lessons · 4h 10m · $79.00 on its own - 4Email Marketing That Converts
Build a permission-based list, write emails people want to click, improve inbox placement and measure what actually earns revenue.
Intermediate · 12 lessons · 3h 52m · $89.00 on its own