What you will be able to do
- Build a prioritised keyword list with free tools and map each keyword group to one page on your site
- Read a results page to identify search intent and choose the right format for every target page
- Write titles, headings, internal links and structured data that help search engines and people understand your pages
- Diagnose indexing, sitemap, mobile and Core Web Vitals problems with Search Console and PageSpeed Insights
- Set up local visibility, plan three months of content and track results with a monthly Search Console routine
Who it is for
- Owners of small businesses, shops and practices who manage their own website
- Freelancers and solo marketers who have been asked to “do the SEO” for a small site
- Writers, designers and developers who want a solid, current grounding in search basics
Before you start
- A website you can edit, built on WordPress, Shopify, Squarespace, Wix, Webflow or a similar platform
- Access to Google Search Console for that site, or permission to set it up
- Two to three hours per week for four weeks
Curriculum
4 modules · 12 lessons · 3h 52m
Module 1Keywords and Search Intent3 lessons · 55 min
Find the words your customers actually type, understand what they expect to see, and decide which searches each page should target.
- Keyword research with free toolsBuild a long list of real search phrases from free sources, starting with the searches your site already appears for.20 min · free preview · worked example · exercise
- Search intent: what the searcher expects to findLearn to read a results page so each of your pages matches the job the searcher is trying to get done.15 min · worked example · exercise
- Prioritising keywords and mapping them to pagesScore your list by value and realistic difficulty, then assign every important keyword group to exactly one page.20 min · worked example · exercise
- Module quiz4 questions with explanations
Module 2On-Page SEO3 lessons · 53 min
Shape each page so search engines understand it and searchers choose it: titles, descriptions, headings, internal links and structured data.
- Title links and meta descriptions that earn the clickWrite page titles and descriptions that state the topic clearly, fit the space available and give searchers a reason to click.15 min · worked example · exercise
- Headings, page structure and internal linksOrganise each page so its structure is obvious, and connect your pages so search engines and visitors can find the important ones.20 min · worked example · exercise
- Structured data without the jargonUse JSON-LD markup to describe your business, products and articles in a format search engines can read reliably.18 min · worked example · exercise
- Module quiz4 questions with explanations
Module 3Technical Basics3 lessons · 1h
Make sure search engines can find, crawl and index your pages, and that those pages load quickly and work well on phones.
- Crawling and indexing: getting pages into GoogleUnderstand how pages are discovered and indexed, and use robots.txt, noindex and canonical tags without accidentally hiding your site.20 min · worked example · exercise
- Sitemaps, redirects and a tidy site structureGive search engines a clean list of the pages you want indexed and handle moved or deleted pages properly.18 min · worked example · exercise
- Core Web Vitals and mobile-friendlinessLearn what the three Core Web Vitals measure, how to read field and lab data, and which fixes help small sites most.22 min · worked example · exercise
- Module quiz4 questions with explanations
Module 4Local SEO, Content Planning and Measurement3 lessons · 1h 4m
Win visibility in your area, plan content that answers real searches, and use Search Console to see what is working and what to do next.
- Local SEO and your Google Business ProfileSet up and maintain the listings, reviews and location pages that decide whether you appear in map results near your customers.22 min · worked example · exercise
- Planning content that answers real searchesTurn your keyword map into a realistic publishing plan built around topic clusters, regular updates and genuine expertise.20 min · worked example · exercise
- Measuring progress with Google Search ConsoleRead the Performance report correctly, find opportunities with filters and comparisons, and run a monthly review in under an hour.22 min · worked example · exercise
- Module quiz4 questions with explanations
